Have you been sleeping on YouTube marketing?
If the answer is yes, you’re not alone. But the truth is that YouTube is the world’s second-largest search engine. Only Google sees more traffic.
This creates a huge opportunity for small local businesses like yours to find a whole new audience with video marketing.
1. SHOW OFF YOUR PRODUCTS
Do your customers know how to use your products?
More importantly, do they know the best ways to use your
products? If they don’t and you can help them get the most out of what they buy from you, then YouTube is the perfect place to do it.
2. FILM AND SHARE CUSTOMER TESTIMONIALS INSERT
Customer reviews and testimonials provide powerful social proof when a potential customer or client comes looking for the products and services you provide.
Because YouTube gets so much traffic, it makes sense to film your customer testimonials and share them on the platform.
A video testimonial is more direct and appealing than a written
testimonial. Your target audience will get to see your client’s face and hear their voice – and they can see the work you did and why the customer is happy with your company. In short, video testimonials bring a sense of authenticity.
3. USE YOUTUBE TO DEMONSTRATE YOUR EXPERTISE
Building authority is essential if you want your customers to trust you
Deliver on your promises. Testimonials play a role in that, but it’s also important to find ways to visually demonstrate your expertise.
One way to do that is to show people what you do.
The benefit of videos that demonstrate your expertise is that it may inspire people to consider your products or services and the results they deliver.
The bottom line – and the thing we hope you’ll take away from this post is that YouTube marketing is one of the best ways to connect with your audience, share your expertise, and build your brand.